Upselling and cross-selling: Understanding the concepts and building a strategy
“Do you want to make that a meal?” It’s the most common offer at a drive-through window, and one most of us say yes to. It’s also a great example of cross-selling hard at work. Next comes the inevitable follow-up: “Would you like to make that a large for a dollar more?” Of course you would. Bam. You’ve just been hit with the upsell.