The process of collecting and processing customer data has become complex for businesses. Traditionally, teams have only had access to limited amounts of customer data analytics, and in many cases, the information is inconsistent across systems. With a lack of basic best practices for customer data management, businesses are missing the ability to see the full scope of how customers move through the buying journey.

As a brand, you want to create long-lasting relationships with customers, but relationships don’t just materialize from nothing. It takes time and effort to establish trust with the brand. To do that, businesses often include customer loyalty programs in their marketing strategy. Loyalty programs, if executed well and with the customer at the center, can help your existing customers feel good about purchasing from you.

Companies today manage three times more customer data than they did five years ago, according to the 2020 Customer Experience Trends Report. In many ways, this greater access to data is a blessing. With more information on leads and customers, sales reps are better able to provide personalized service.

This month brings quite a number of new integrations, mostly surrounding Sell, to better ease the workload of your sales team. Dive in!

Businesses are rapidly evolving, particularly in response to the COVID-19 pandemic. If anything, the pandemic has accelerated change, demanding organizations make bigger pivots even faster.

The software-buying process is notoriously stressful and complex, which tends to carry over when buyers become customers, given the challenges many support organizations grapple with. According to Dan Gingiss, author and keynote speaker, customer support experts and practitioners showed marginal improvement in 2019. Since the buying journey is already complex, does the customer journey have to be just as complicated?

The only constant in life is change—and it’s difficult to embrace the unknown. That’s why the employee experience is essential to change management, when leaders are charged with supporting their teams through adjusting to new and different ways of working.

Customers can be a fickle bunch—happy one day, gone the next. That’s why it’s important for companies of all shapes and sizes to track and understand their customer churn rate. Customer churn rate is an important metric that impacts nearly every aspect of a company’s business, from product and revenue to customer loyalty and customer satisfaction. Because what’s a business without customers?

Creating great experiences for your customers starts with having a complete understanding of who they are—and that requires having the right customer data. But too often, this data is siloed in disparate systems that don’t talk to each other and is spread across a complex landscape that’s hard to analyze and understand. The end result is ineffective agents, poor customer insights, and unsatisfied customers.

Change can be scary. We’re living through a global pandemic, SpaceX is launching more rockets into space, and scientists have discovered a way to grow mini brains from skin cells. People like the comfort of things they know, like their favorite fuzzy socks or Mom’s chocolate chip cookies. So even when change is a good thing, it might be met with fear and resistance. And when it comes to business, leaders need to recognize that the human side of change can impact their outcomes.