Consumers today expect a personalized customer experience catered to them as individuals. In order to meet these expectations, you need to understand what your audience wants and needs, and you must understand how to deliver on those needs better than your competition. The CRM process helps your organization achieve these goals. Consisting of five main steps, it’s a strategy for keeping every customer interaction personalized and meaningful.
Your customer support team are heroes. Zendesk was founded on a belief in the power of great service experiences. We wanted the world to experience a positive interaction as the norm—as customers, as agents, and from any other side involved in using, operating, maintaining and paying for a customer support solution. Your company may have been founded on an entirely different passion. For amazing chocolate, or an alternative to big-box retailing experience, or a certain kind of footwear.
Every business owner wants to keep their customers happy and loyal. But in today’s digitally connected world, word spreads faster than ever before, so if a customer isn’t pleased, they might let their entire social network know about it. Your customers want to get in touch with your business the same way they would with friends and family—so you need to be present on the channels they prefer.
What is data visualization? Well, it’s exactly what it sounds like — using charts, maps, infographics, and other images to visually convey the meaning of data. There’s nothing particularly new about data visualization. One could argue that ancient cave drawings constitute an early example — even the pie chart, dates back to 1801 when it was used to illustrate the Turkish Empire’s landholdings.
Every business has a customer base that they’ve worked hard to attract and retain through a combination of marketing, social media and brand strategies. You invested a lot of time and effort (and probably money) to gain those customers’ trust, so it makes sense that you want to keep them. That’s where a strong focus on customer retention comes in handy.
With evolving technology and rising customer expectations as the byproduct, businesses need to be agile and accept change. Change is difficult, but as we’re experiencing in a world gone digital, imperative. At its core, change management is about helping people through change, whether you’re restructuring leadership, rolling out new software, or adjusting strategies that are no longer profitable.
Though the world is going through some pretty dramatic changes, Zendesk and our ecosystem of partners are here to help with tools to keep your business moving forward.
Messaging helps people foster strong relationships with their family and friends. Now messaging platforms are open for business. Conversational business comprises the different ways messaging channels can be used in support, marketing, sales, and beyond. Customers, shoppers, prospects and leads want to communicate with businesses with the same ease and convenience that they experience when talking to their friends and family.
The average office worker receives 121 emails per day. When faced with information overload such as this, it can be easy to let your guard down and fall for a phishing attack. Phishing is one of the largest security threats out there. They take many different forms and often resemble the types of communications you receive every day — internal team communications, special offers from your favorite companies, or specific emails that pertain to your role (support tickets, leads, incidents, etc.).
Sales reps can spend hours scouring channels like LinkedIn for potential leads to add to their pipeline. Even then, there’s no guarantee they’ll find the right contact information for the leads they do generate. All that time spent researching and chasing potential customers can lead to a frustrating dead end. The good news is, lead generation doesn’t have to be time-consuming or fruitless. All you need is a lead-enrichment tool, like Sell Reach.
