Companies today manage three times more customer data than they did five years ago, according to the 2020 Customer Experience Trends Report. In many ways, this greater access to data is a blessing. With more information on leads and customers, sales reps are better able to provide personalized service.

This month brings quite a number of new integrations, mostly surrounding Sell, to better ease the workload of your sales team. Dive in!

Businesses are rapidly evolving, particularly in response to the COVID-19 pandemic. If anything, the pandemic has accelerated change, demanding organizations make bigger pivots even faster.

The software-buying process is notoriously stressful and complex, which tends to carry over when buyers become customers, given the challenges many support organizations grapple with. According to Dan Gingiss, author and keynote speaker, customer support experts and practitioners showed marginal improvement in 2019. Since the buying journey is already complex, does the customer journey have to be just as complicated?

The only constant in life is change—and it’s difficult to embrace the unknown. That’s why the employee experience is essential to change management, when leaders are charged with supporting their teams through adjusting to new and different ways of working.

Customers can be a fickle bunch—happy one day, gone the next. That’s why it’s important for companies of all shapes and sizes to track and understand their customer churn rate. Customer churn rate is an important metric that impacts nearly every aspect of a company’s business, from product and revenue to customer loyalty and customer satisfaction. Because what’s a business without customers?

Creating great experiences for your customers starts with having a complete understanding of who they are—and that requires having the right customer data. But too often, this data is siloed in disparate systems that don’t talk to each other and is spread across a complex landscape that’s hard to analyze and understand. The end result is ineffective agents, poor customer insights, and unsatisfied customers.

Change can be scary. We’re living through a global pandemic, SpaceX is launching more rockets into space, and scientists have discovered a way to grow mini brains from skin cells. People like the comfort of things they know, like their favorite fuzzy socks or Mom’s chocolate chip cookies. So even when change is a good thing, it might be met with fear and resistance. And when it comes to business, leaders need to recognize that the human side of change can impact their outcomes.

Consumers today expect a personalized customer experience catered to them as individuals. In order to meet these expectations, you need to understand what your audience wants and needs, and you must understand how to deliver on those needs better than your competition. The CRM process helps your organization achieve these goals. Consisting of five main steps, it’s a strategy for keeping every customer interaction personalized and meaningful.

Your customer support team are heroes. Zendesk was founded on a belief in the power of great service experiences. We wanted the world to experience a positive interaction as the norm—as customers, as agents, and from any other side involved in using, operating, maintaining and paying for a customer support solution. Your company may have been founded on an entirely different passion. For amazing chocolate, or an alternative to big-box retailing experience, or a certain kind of footwear.