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What customer engagement actually means

Congrats — you have a product or service that people appreciate enough to pay for. But your offering, even if it’s the very best, is not enough to guarantee that your customers are going to keep on being your customers. In order to cultivate customer loyalty, an essential component of your success, you have to also cultivate solid relationships with your customers. A huge part of any relationship, of course, is communication.

5 ways to use a CRM to boost your business

You probably can’t imagine life without your smartphone. You can just say “Hey Siri, call Mom” and instantly the number is dialed for you. Be honest, do you know Mom’s phone number? It’s practically impossible to remember all of your contacts’ information, and because your phone manages details like a personal assistant, you don’t have to.

3 types of CRM: everything you need to know

Building and maintaining great customer relationships is at the core of any good business model. But staying on top of who your customers are and what their relationship with your business is at any given moment is difficult. And that’s true across the board—whether you’re a small business with a hundred customers or a large one with hundreds of thousands.

Customer relationship management: a guide

Over the past 30 years, the term customer relationship management (CRM) has evolved with the times—what was once seen as a tool designed to provide visibility into a company’s sales pipeline has morphed into something much more powerful. At its heart, CRM is about managing current and potential customer relationships by collecting and analyzing data.

Zendesk's Benchmark Snapshot: The impact of COVID-19 on CX

With the coronavirus outbreak, customer experience teams across the globe are having to rapidly adapt amid ticket spikes, customer cancellations, market volatility, and increased uncertainty. Each week, the world is changing, and business simply isn’t business as usual. Most teams responding to customers are transitioning to a work from home environment, putting additional strain on their ability to respond to customers effectively. For many of us, that means learning and adjusting as we go.

Why to consider customer service automation

Every second your customer spends waiting on hold with support is a second they’re closer to switching to your competitor. According to the Zendesk Customer Experience Trends Report 2020, long wait times top the list of what makes for a bad customer service experience. However, there is a solution to those delays in service, one that customers increasingly expect: automated customer service.

How to boost your sales success rate with live chat

When most people think of live chat, they think of customer support. But it’s also a sales rep’s secret weapon. That’s because chat provides a direct line between a rep and their prospective customers. Sales teams can use chat to generate leads, improve sales conversion rates, and identify upsell opportunities.

Helping to prepare your team: Getting the most from Zendesk

With all the uncertainty around COVID-19, we’re contingency planning, and we know you’re probably doing the same. We’ve compiled a list of our product features and ideas to help your team continue to work effectively. Best of all, most of these utilize tools that are already included in your subscription.

The intelligent contact center of the future

With so many new customer communication channels opening for business, the classic contact center can seem kind of old school. Nobody wants to phone a business anymore, right? Wrong. In fact, 66% of customers still typically resolve their issues with a company via telephone, according to our latest Customer Experience Trends Report. While many support issues can be resolved via messaging, email, or self-service, sometimes it’s just easier and more efficient to pick up the phone.