Push vs. pull marketing: Breaking down the differences
Have you ever tried to push your way through a door that said “pull”? First comes confusion. What just happened? Why does my face hurt? And then embarrassment: No one looks good walking into a door. But once we get past the shock and awkwardness, there’s a great lesson to be learned here. Pushing and pulling are two different ways of doing very similar things. But in most situations, only one works — and the other has a negative effect that could leave you looking foolish.