A go-to-market (GTM) strategy is a step-by-step plan for launching a new product or expanding into a new market. It helps you launch your product to the right audience, with the right messaging, at the right time. Learn how to craft a go-to-market strategy in nine steps and set your next product launch up for success.

Operational efficiency is more than just a goal in today’s fast-paced business world; it’s essential for success. Optimizing every part of a business’s processes to boost output, cut down on waste, and provide better value is what operational efficiency means. To get a company to this level of success, leadership is essential. Leaders’ job is to ensure that their companies are operationally efficient and stand out in a crowded market. This blog post talks about that job.

Your role changes throughout the week and even throughout the day. This is comms, after all. We wear many hats. Sometimes you are the creator. Sometimes you’re the strategist. Sometimes you’re the boss. Sometimes you’re bossed.

Understand the impact an employee monitoring program can have on your business. Learn how to pick the right solution for you based on key features, peer reviews, and employee feedback.

The March 2024 release of OneDesk has brought an exciting new feature — Odie the Ai-powered assistant! Odie (‘OD’) is a Chat-GPT-like AI tool integrated with OneDesk’s messenger and customer-facing applications. The AI uses advanced and modern technology such as large language models (LLMs) and generative AI to make suggestions, generate replies, and answer customer queries. Odie is a personalized assistant, meaning its answers are trained on your own content.

Effective project status reports are the best way to keep your stakeholders aligned and in the loop during your project progress. These high-level updates proactively let your team know if a project is on track, at risk, or off track—so you can course correct if necessary to hit your deadlines every time. Learn how to create project status reports in a few easy steps, plus check out a template you can use right away.

As an agency leader, do you ever feel pulled in opposite directions? That’s a real possibility when it comes to requests for proposal (RFPs). An RFP solicits proposals for services, usually on projects with multiple facets, phases, or deliverables. Agencies can be on both the giving and receiving end of the RFP process. For example, a business might create an RFP for a comprehensive marketing campaign, including commercials.

Project budgeting software is necessary for managing costs and ensuring a project is profitable. In this guide, we’ll compare the best project budgeting software for project managers. These platforms offer expense and time tracking tools, revenue forecasting, and more.

Numerous studies show that high employee engagement drives organizational success, improving key outcomes such as profitability, productivity and employee retention. Disengaged employees have the opposite effect.

Real-time communication has taken the centerstage for business growth and user retention. In-app messaging applications empower businesses to engage with customers instantly. Without this, businesses become vulnerable to competition losing out on customer base and revenue potential. As per Business of Apps estimates, However, building a new chat app from scratch is complicated. It consumes considerable time, effort, and resources.