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Product development process defined: An 8-step guide

As cool as it would be to open a magic room and have an exciting new product waiting for you, reality just doesn’t work that way. Developing a successful product takes effective planning, research, lots of work, probably some arguments, and learning from your inevitable wrong turns. And, just like your agency doesn’t jump into projects without a plan, you can’t develop new products without a process (well, you can, but it won’t be pretty).

Remote Work's Achilles Heel: Employee Behavior and Its Impact on Cybersecurity

Uncover the hidden dangers of remote work as we delve into employee behavior and its impact on cybersecurity. Learn about the common pitfalls and how to implement best practices to keep your company's data secure. Equip your remote teams with Insightful to maintain a safe and efficient work environment.

Marketing project management: How to structure your strategy

Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed.

7 Crucial Workforce Planning Metrics for Business in 2024

Workforce planning metrics helps organizations to collect useful insights into how workforce use to track and analyze team performance. These are valuable metrics that help create better plans for the workforce including financial as well as human development angles. In this blog, we will share 7 useful workforce planning metrics for you to make better and sustainable plans for your business. Get Free Demo.

How to Avoid Working Overload on Your Team?

Work overload is a common issue that many teams encounter in the workplace. It can have detrimental effects on both the well-being of employees and the overall productivity and performance of the team. Understanding what work overload is and how to avoid it is crucial for maintaining a healthy and efficient work environment.

Optimizing Live Web Chat Software for Leads, Engagement, and Sales

Implementing live web chat software on your website is a great way to engage visitors in real-time conversations and convert them into leads and sales. However, to truly realize the benefits of lead generation and sales, you must optimize your live chat strategy, setup, and agent training. Live web chat software can boost conversion rates and revenue when you have the tools to optimize and implement it correctly.

5 Effective Website Marketing Tactics for SaaS Businesses

One of the most challenging aspects of starting and running a SaaS business is getting visitors to come to your website. There are over a billion websites. It’s easy to see why you might think getting your site found is almost impossible. But don’t worry. There’s a way for your business to stand out and get the traffic–and paying clients—it deserves. In this article, you’ll learn five website marketing tips you can use. Let’s get started!

What is an omnichannel strategy in marketing?

You’ve probably heard, “Don’t put all your eggs in one basket.” And while that’s great advice across the board, it rings especially true in marketing. There’s no such thing as a one-size-fits-all solution in marketing. What works for one of your agency’s clients might not work for the next.

Omnichannel vs. multichannel: Which marketing strategy is right for your clients?

As an agency, you’re in the business of creating success for your clients. And while you already have a proven roadmap you use as a starting point for new clients, there’s no single path that delivers strong results 100% of the time. One key element in planning and executing a successful marketing campaign is selecting the right marketing strategy.

How Can Employers Help Employees Overcome Imposter Syndrome?

In today’s competitive world, many employees are battling with Imposter Syndrome. This phenomenon is characterized by persistent self-doubts and the fear of being exposed to fraud despite being competent. This syndrome can significantly hinder professional growth and development. It is essential to recognize the impacts of Imposter Syndrome on the workforce and employers play a key role in it. They can act uniquely and find different ways to create a supportive environment for employees.