The recent global crisis has altered customer behavior, pushing them towards digital-first channels of engagement. This has redefined customer service expectations, and has caused customers to place greater importance on speed over other parameters. So what does this mean for you? We commissioned Forrester to survey over 200 IT leaders for their take.

As Head of Global Engagement Marketing at Asana, I have the pleasure and privilege of leading a team of fourteen mission-driven marketers across five countries. A big part of my role is focused on growing Asana Together, our global community of professionals who are passionate about project management, productivity, and collaboration.

One of the best parts of my job is how diverse my team is. As the Head of Revenue Marketing at Asana, the people I work with are spread across the globe and timezones. Even when everyone returns to the office, I’ll still have a distributed team with team members in the US, Asia, Europe, and Australia. Given the makeup of my team, I had a lot of experience managing a distributed team even before the world suddenly shifted to remote work.

The shift to remote work at the beginning of the pandemic took most of us by surprise. More than a year later, a return to office is finally in sight for many of us, but we know it won’t be as simple as unlocking the doors. For one thing, there will be a lot of doors. With offices in nine countries, the global Asana team will still be distributed even when we return to in-person collaboration.

How would you feel if your boss asked you to come back to the office next week? Let’s say, for example, that you’ve been working remotely since the start of the pandemic. You had never considered remote work as a viable option before, but now that you’ve been working from home for over a year, you love it. Your long and stressful commute is gone, you’ve been taking better care of yourself, and you have more time to spend with your family and friends.