How to Productize Your Value: A 4-Step Playbook to Scale Without Losing Creativity
Most agencies and consultancies hit the same wall as they grow: Projects keep selling, but profits don’t. You win work by being flexible and “tailored,” but that flexibility comes at a cost—proposals balloon, delivery gets messy, and margins quietly disappear. Suddenly, your team’s creativity is buried under admin, scope creep, and endless firefighting. That’s the pattern Brian Kessman has spent the last decade helping firms break.