How to use Apple Messages for Business for customer service
It’s hard to find a brand with a more loyal following of diehard supporters than Apple. According to a 2021 SellCell survey, brand loyalty for Apple customers is at “an all-time high of nearly 92 percent.” That’s up from (an already high) 90.5 percent in 2019. Those Apple users already likely spend much of their time in Apple’s Messages app—making it the perfect place for companies to reach customers and provide support.