9 actionable email campaign management strategies
We use emails for business all the time. Transactional emails to share pricing with a prospect, as a meeting follow-up, or as a notification that an item has shipped are common. Email campaigns differ from one-off emails and can make or break important company initiatives. And they don’t just happen: Hitting the right target at the optimum time with the perfect message is no easy feat. Email campaign management's many moving parts can be confusing to execute and oversee.