50 shades of product-led growth
With the phrase “product-led growth” popping up so often in business conversations these days, you’d think we would all have a shared understanding of what the concept means. But I’ve heard and read the product-led approach described differently many times. That’s unfortunate, and here’s why. I’m seeing a lot of product teams get overwhelmed and lost in the details of the product-led growth (PLG) approach.