The End of "Context Switching": Unifying WhatsApp and Voice in the Contact Center
Customer expectations have shifted. It is no longer just about picking up the phone; it is about being exactly where your customers are. But for Contact Center managers, adding new channels usually means adding new complexity. Every time an agent has to minimize a window to check a WhatsApp Web tab or a separate CRM, they lose focus. This “context switching” kills efficiency. But what if your asynchronous messaging lived right next to your voice controls?