In today’s business landscape it’s become popular to talk about shifting from “project to product,” but what does that really mean? After all, what if you develop the wrong product? What if that product fails? Did shifting from “project to product” produce the desired result?

That’s why it’s important to go beyond “project to product” and talk about outcomes. Too often product managers turn into “feature factories” when they should be focused on product goals that drive outcomes. Outcomes are the results you want, which means you need to establish what they are and how you’re going to achieve them with your product, from the get-go.

But, how?

That’s the question our Product Pros, Joe Ghali and Kate Fuchs, teamed up with Elad Simon, CEO of Craft.io, to answer. In this webinar, they discuss the importance of making the shift from feature factory to outcome-focused, and how to actually do it.