With technological innovation accelerating faster than ever—and the pandemic entering a new phase—CIOs have never faced more uncertainty and complexity. That’s why we’ve partnered with Caspian Studios to sponsor Season 3 of the CIO Classified podcast. CIO Classified is a podcast for CIOs, decision-makers, and technology leaders that want to push their business forward and stay on the cutting edge.

By now, you’ve likely heard about the “Great Resignation.” As the pandemic has changed the world we live in, it’s also changed the way we work — and the way we think about work’s role in our lives. Nowhere is this shift more evident than in the data around resignations. Quits are at record highs, leaving organizations asking hard questions about how they manage, communicate with, engage, and reward their employees.

If the last couple of years have taught us anything, it’s that the marketplace can change quickly and without warning. In case you were wondering, yes — we are talking about the pandemic. To keep up with changes, businesses need to adapt to their surroundings. This means creating new plans for growth and tailoring your business strategy to align with market trends and consumer behavior. But how can you create a corporate strategy that’ll help your business succeed in the long run?

Driving business success isn’t as simple as knowing your customer anymore. As the Ancient Greeks told us, you’ve also got to “Know Thyself.” If you want to develop a business strategy that outperforms the competition, that means getting laser-focused on the things that you do better than anyone else and bolstering any gaps in your business arsenal.

Doesn't the quote "Teamwork makes the Dream Work" sound euphoric? Let's break down the terms and talk about both 'Teamwork’ and ‘Dream Work' individually for a while.

The term “competitive market analysis” may sound like something reserved for the C-suite of Fortune 500 companies, but it can be incredibly valuable to any business. Because no matter what industry you’re in, you’ll always deal with competition. To stand out, you must identify what your competitors are doing and compare your current practices against theirs. This is exactly what a competitive market analysis is most often used for.

In this episode of the Cohesion Podcast, Amanda had a great conversation with Gainsight’s Senior VP and Chief of Staff and Community, Robin Merritt, and CIO Karl Mosgofian about their experiences in converging IT and internal communication to create an employee experience that no one wants to leave. Gainsight is the leader in Customer Success technology and thought leadership on customer-centricity.