Sales and marketing share the same goal of driving business growth, so why do they continuously fail to achieve alignment? Freshworks has been examining the long-standing causes of this misalignment, which has been exacerbated by the 2020-21 pandemic. In our recent ‘Fix the Rift’ webinar, we explored the divide between sales and marketing, its impact, and how technology can help bridge this gap.

The year 2020 shook SMB and enterprise businesses across the world. According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders surveyed agreed that the global pandemic accelerated the acquisition of new technologies.

In the first article in this series, we explained how to set up your developer environment to begin creating Mattermost plugins. In the second, we examined the structure of server-side and web app plugins and how to deploy them. Now, it’s time to dive deeper into the server side of the application, which is written in Golang.

With teams working from different corners of the world, making plans with your team and finding a suitable time slot for a call can be tricky. With this update, we’ve taken on our Calendar, making it possible for you to effortlessly set up team meetings with clear insight into your team’s schedule and resource availability. Plus, we’ve added a couple of new permissions for increased flexibility and granularity when it comes to defining your teams’ workflows.