If you’ve followed Marisa’s journey with Frozen Outdoor, as well as how—and why—the company implemented omnichannel customer service, then you might be wondering: what’s it like for agents on the front lines?

Not a single day passes without negotiation for a customer service agent. It could be during conflict resolution or feature requests or when you are recommending an upgrade. Being a customer service agent is more than just dealing with difficult customers. Strong understanding and effective persuasion are the guiding stars to conduct a good negotiation. One also requires top-notch people skills to be adept in the art of negotiation.

No matter how great your products or services, some of your customers are bound to run into problems. That’s an unavoidable truth of business — but you can avoid losing customers because of those issues. It just requires a little extra effort on the part of your customer service team.

For your customer success team to thrive, they need to have the right solutions in place and also the knowledge of how to efficiently utilize these resources. Here are six ways companies are using B2B customer success solutions to crush the competition…

Why Data? At Facebook, there’s a well known phrase that goes “Data wins arguments”. I wouldn’t say that at CloudApp we’re a deeply argumentative bunch, but we do like to come up with hypotheses, test them, and see the results.

The news that Slack has acquired the intellectual property behind Atlassian’s HipChat and Stride chat and messaging services, has left its users wondering, “What next?” All that’s clear is that Atlassian will be discontinuing HipChat and Stride and providing a migration path to Slack for users. When that happens, and what that actually means is unclear. So, if you’re one of those users, and you’re considering your alternatives, what should you be thinking about?

We’re excited to announce the launch of our integration with WhatsApp Business Solution. WhatsApp is a simple, reliable, and private way to talk to anyone in the world and lets people stay in touch with friends, family and businesses–anytime, anywhere.

SAN FRANCISCO — August 01, 2018 — Zendesk, Inc. (NYSE: ZEN) today announced an integration with WhatsApp that allows businesses to manage customer service interactions and engage with customers directly on WhatsApp. The integration connects conversations between businesses and their customers on WhatsApp within Zendesk.

SAN FRANCISCO–(BUSINESS WIRE)– Zendesk, Inc. (NYSE: ZEN) today reported financial results for the fiscal quarter ended June 30, 2018, and released a Shareholder Letter on its investor relations website at https://investor.zendesk.com. All results and guidance are based on the revenue recognition standard ASC 606.