What is Email Tracking and How to Use it for Customer Service
People barely consider email tracking to be a new thing these days. Salespeople and marketers have been using it for the last 15 to 20 years to engage with leads in a better manner and develop an email marketing strategy that actually delivers! Some of you might be wondering – what exactly is email tracking? And is there a hidden opportunity to use email tracking to provide better customer service? Keep reading to find out.