Rethinking Push and In-App Notifications: What B2B Can Learn from B2C
Notifications are the lifeblood of modern apps. They re-engage users, keep them informed, and build trust. But most apps rely solely on push notifications—without an in-app inbox, critical updates can easily be lost. Push notifications grab attention in the moment—perfect for a flight delay, an account alert, or a message from a teammate. But they’re fleeting—once dismissed, they’re gone.