Why Is Customer Service Important: 4 Benefits You Cannot Overlook
When Jeff Bezos was asked by CNN what the single most important feature of Amazon’s success was, his response was telling – “the most important thing is to focus obsessively on the customer.”1 With 90% of American consumers citing customer service as an important deciding factor in doing business with a company or not, providing great customer service can give companies a competitive edge.2 But what exactly does good customer service entail?