8 ways to increase customer lifetime value
Which is better: One week off starting tomorrow, or four extra days off every month for the entire next year? A whole pie for dessert tonight, or a slice every night, forever? Five bags of potato chips (but you have to eat them all today), or a steady supply of free chips over the next 20 years? We all agree, right? The long-term play (or lifetime value) is better because long-term stability beats short-term success every time.