IN THE DARK: How To Prepare Your Customer Service For The Next Facebook & WhatsApp Outage
On October 5th, the world went silent for 6 hours. 🤐 The world’s top 3 social media and communications platforms were shut down completely. Suddenly, we couldn’t reach ANYONE! WE WERE CUT OFF FROM THE WORLD. What did this mean for customer support teams? Since the main reasons why customers contact businesses on WhatsApp and Facebook Messenger are sales and customer service, it is inevitable that organizations across the world lost money during the outage.