As an agency, you’re in the business of creating success for your clients. And while you already have a proven roadmap you use as a starting point for new clients, there’s no single path that delivers strong results 100% of the time. One key element in planning and executing a successful marketing campaign is selecting the right marketing strategy.

You’ve probably heard, “Don’t put all your eggs in one basket.” And while that’s great advice across the board, it rings especially true in marketing. There’s no such thing as a one-size-fits-all solution in marketing. What works for one of your agency’s clients might not work for the next.

After months of failed negotiations, unionization and bubbling frustration, New York Times (NYT) tech workers announced a half-day strike on October 30, 2023. Of the almost 700 strikers, over 500 joined via Zoom and around 150 formed a picket line outside the NYT HQ. Some wore Halloween costumes. From the outside, this strike might have looked a bit odd. But at its core is an issue that’s making headlines worldwide, often for the wrong reasons.

Hybrid work schedules have been a hot topic for most of this year, and we don’t imagine that will change in 2024. On the contrary, the hype around hybrid work is likely only just beginning. As champions of work-from-anywhere culture, the entire Time Doctor team is firmly seated on the bandwagon. We’re cheering on the companies leaning into hybrid and remote workforce management and helping them by removing barriers. However, not everyone is as excited.