4 Ps of marketing: How to build the right marketing mix
The 4 Ps of marketing are price, promotion, place, and product—the four key factors every marketing manager should use to guide their campaign strategy. Our guide covers the 4 Ps of marketing and gives a breakdown of each step involved. Product, price, place, and promotion. According to the marketing mix theory, these 4 Ps are the building blocks of any successful marketing campaign.