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Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed.

After months of failed negotiations, unionization and bubbling frustration, New York Times (NYT) tech workers announced a half-day strike on October 30, 2023. Of the almost 700 strikers, over 500 joined via Zoom and around 150 formed a picket line outside the NYT HQ. Some wore Halloween costumes. From the outside, this strike might have looked a bit odd. But at its core is an issue that’s making headlines worldwide, often for the wrong reasons.

You’ve probably heard, “Don’t put all your eggs in one basket.” And while that’s great advice across the board, it rings especially true in marketing. There’s no such thing as a one-size-fits-all solution in marketing. What works for one of your agency’s clients might not work for the next.

As an agency, you’re in the business of creating success for your clients. And while you already have a proven roadmap you use as a starting point for new clients, there’s no single path that delivers strong results 100% of the time. One key element in planning and executing a successful marketing campaign is selecting the right marketing strategy.