5 Key strategies for enhancing government to citizen communication
Government-to-citizen communication is a cornerstone of effective governance and is crucial for transparency, public trust, and civic engagement. However, governments frequently lag in digital innovation, struggling to meet the high expectations of tech-savvy citizens. Salesforce's 2023 Connected Government Report found that while 87% of citizens confirm that a great digital experience would increase their trust in government, only 35% are satisfied with current digital services.