To develop products in the right direction, we need to research the experiences of our users, discover their needs and unpack the insights. As product managers, designers and researchers, we have a large toolset to discover what our users want and how it corresponds with business needs. But how should we figure out what matters the most? This is where a thoughtful UX survey can be useful. Here are some steps that can help you get the most out of a survey.

User research plays a critical function when you are building tech products and services. This practice helps teams understand the user’s perspective, including their unmet needs, delights, and pain points, but also how they connect to the brand and product in an emotional way. User researchers also serve as a bridge between customers or users and the product, engineering, and company leadership teams.

Today we are excited to share a guest post by Kyle Chipman, who coordinates process and brand content management at Chipman Design Architecture, a leading architecture and interior design firm. As one of the early adopters of RealtimeBoard, Kyle shared some of the techniques that help him reduce the time his team spends on figuring out a seating plan at the office from a couple of weeks to less than two hours.

We recently interviewed Kim Goodwin, consultant, speaker, and author of Designing for the Digital Age. Kim shared how to make user-centered values pervasive in your organization.