Much of what IT service desks “do” in terms of IT support has been industry best practice for decades. For example, the tier-based approach to ticket handling – where a ticket starts with Level 1 support staff before progressing to Level 2 and potentially Levels 3 and 4 when an immediate fix isn’t available. Your organisation might still be using this approach. After all, it has long worked well in reducing fix times and delivering better employee experiences.

There’s a lot of interest in the opportunity of artificial intelligence (AI) for IT service management (ITSM), especially with the media hype caused by ChatGPT and other generative AI tools. This is not only influencing ITSM tool product development, it’s also had an impact on “marketing machines” and the terms employed to help sell products and services.