Buyer expectations are higher than ever, and many companies sell long-lived products that depend on strong customer relationships. The best product management software goes beyond the development and deployment stages and includes features for building a strategy around the entire lifespan of the product.

How do the tech giants of the world develop their products? For example, Google, Amazon, and Apple all have very distinct product development strategies. Their product development strategies are their unique way of coming up with new ideas and transforming them into engaging, helpful, and in many cases, profitable products and services. Those product development strategies may just be among the most valuable assets those companies have.