Most Software-as-a-Service (SaaS) applications operate on a free pricing model. Meaning it’s easy as pie to create a seamless and natural hands-free sales process. All a customer has to do is to sign up and they have full access to the product. This already shows a natural leaning toward a product-led approach. Why perform sales pitches when your product can do it for you?

User Experience (UX) is vital for the success of SaaS products. It can make the difference between a product which is used once and then forgotten and a product that becomes an essential part of a user’s workflow. By understanding the challenges of SaaS design and why UX is so important, providers can give their products the best chance for success in this competitive market. According to Tech Jury, 74% of users are likely to come back if it has good mobile UX.