With customer experience becoming more important than ever, interactive customer experience conferences are the need of the hour. Whether it’s a virtual experience or a hybrid initiative, companies are reimagining customer journeys to reduce friction, accelerating the shift to digital channels, and providing for new safety requirements.

Consumers, in their never-ending search for something new and better, expect excellence. And at the frontlines of today’s digital commerce revolution are customer service agents, who are expected to go the extra mile in delivering quality customer experiences. However, for your teams to deliver excellence day in and day out, they must have the analytics tools and data necessary to truly understand customers’ wants, needs, and values at every stage of the customer journey.

In a recent webinar, Nick Mehta sat down to talk with Netomi Founder / CEO Puneet Mehta to discuss how customer experience has evolved over the past few years, and what’s to come in 2022 . Here’s a recap of the discussion, featuring some of its top takeaways.