As a leader in the productivity and work management software space, the team at Asana knows a thing or two about effective strategic planning. So it makes sense that Asana’s marketing department relies on their own product to map out, track, and report on their key initiatives. Leading this effort is Isaac Payne, Asana’s Head of Digital, Marketing Operations and Analytics. Payne’s role is multifaceted.

This article was originally published on Reworked. We live in an era where technology zips and zags through our lives. AI is seemingly everywhere—yet it’s also entangled in a mess of buzzwords and grand promises. In many ways, AI is a transformative technology. But when we look back on history, its promises and challenges are not all that unique. History teaches us that technology implementation is always complex and rarely goes as planned.

Cost control involves identifying expenses and finding ways to reduce them to increase company profits. In this piece, we’ll explain what cost control is and how cost control fits into the cost management system. Cost control is an essential part of any financial strategy. When monitoring your company’s finances, how can you stay within budget?

Whether you’re personally dealing with imposter syndrome or trying to prevent it on your team, we’re here to help. In this article, we’ll walk you through what imposter syndrome is and how to overcome it from both the individual's and the manager's perspectives. No one wants to feel like an imposter at work. But the truth is, imposter syndrome is a real thing that can negatively impact mental health and well being.

A CRM strategy is a company-wide plan to increase revenue and improve customer relationships using specific actions and technology. In this piece, we teach you how to build a CRM strategy with the use of CRM software. CRM software helps teams turn strategy into action by consolidating data. It also helps teams improve existing CRM strategies to better meet customer needs. In business-to-consumer (B2C) companies, the buyer journey is paramount. Happy customers are loyal to brands they love.

A burndown chart is a graph that represents the work left to do versus the time it takes to complete it. It can be especially useful for teams working in sprints, as it can effectively show whether your deadlines are able to be met along the way. Find out how to create your own burndown chart. You start your Monday off with a sprint meeting. You find out there was an issue with development, which could set you back a couple of days. You wonder, is there even enough time to get it all done by next week?

Fiedler’s Contingency Theory states that, for a leader to be effective, their leadership style must fit the situation. Using this model, you’ll identify your own leadership style, assess the situation that requires leadership, and determine whether you’re the right leader. In this piece, we further break down the theory, teach you how to apply it to become a better leader, and provide examples of the theory in action.

Management by objectives (MBO) is a strategic approach to increasing company performance by aligning company and team objectives. In this article, we’ll explain how the MBO process works and some pros and cons of using the MBO model. The idiom “It takes a village” refers to the idea that success stems from collaboration. As a project manager, you experience this firsthand. You rely on your village—or your team—to complete projects.

Story points are an estimation technique used in Agile project management methodologies to help your team scope the effort required to complete a task. Story points account for factors like task complexity and uncertainty, which makes them more accurate than other estimation techniques such as time-based estimation. Estimating story points may sound complicated, but we’ve got you covered—we’ve broken down the process into six simple steps.