Teams | Collaboration | Customer Service | Project Management



Top 14 marketing agency software options for 2023

One of the hardest parts about choosing your marketing agency software is finding solutions that deliver perpetual motion and innovation. With so many options on the market, it's easy to go overboard on the number of tools you use. Here are 14 marketing agency software choices across several categories to consider in 2023 to take your business to the next level.


How to Start a Social Media Marketing Agency

Do you want to know how to start a social media marketing agency? When it comes to social media marketing, businesses are always looking for ways to connect with their target audiences. However, many businesses don’t have the time or resources to manage their own social media campaigns. This is where social media marketing agencies can come in handy. In this blog post, we’ll discuss how to start a social media marketing agency and what services you can offer your clients.


5 types of marketing collaboration tools your team needs

Three-quarters of creative collaboration happens remotely, but waiting for feedback is the #1 problem slowing teams down. How do you make sure your marketing team stays on top of everything — and that nothing falls through the cracks? Enter collaboration tools, the marketer’s best friend. The right collaboration tools streamline your workflows, simplify communication, and manage deadlines, all while increasing transparency and accountability.

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The Role of Collaboration Tools in Studying Marketing

Marketers have a significant and very challenging jobs. When you work in this field, your job is to reach the right audience. You need to impress them and possibly convince them to convert. Marketers today use a variety of tools to make this happen. Just as they use tools to boost their marketing efforts, you can use tools to improve your skills and the teacher's comments for students’ writing. What is a Collaboration Tool.


7 steps to successful strategic marketing planning for agencies

As an agency, you know how to provide guidance and deliver projects for your clients. But when was the last time you took a look at your own agency and planned out a strategic roadmap? Agencies spend around 7-20% of their revenue on their own marketing — but that's a pretty wide gap. How can you know what's a good ballpark investment for your agency’s marketing efforts? No matter what your budget is, you need a strategic plan to ensure your marketing investment is worth it.


6 ways to enhance search marketing visibility for your clients

The more potential customers can find your client’s business online, the more often they’ll choose their product or service. Greater visibility means more customers, more sales, and — you guessed it — more revenue. This translates directly into a better bottom line for your agency. Want to know more about search marketing visibility and get some tips on increasing your clients’?

How a Creative Agency Started Using Data to Make Profitable Decisions

In this video, we'll explore how SAENTYS, a marketing agency with three offices and a team of 60 talented individuals, streamlined their business operations and improved overall efficiency with Scoro's work management software. Using Scoro's platform, SAENTYS has achieved consistency across their quoting, project management, time tracking, financial analysis, and data insights. This has allowed them to grow as a business and become true leaders regarding operational efficiency and the quality of their client work.

Build your email list business using chatbots

How many emails will you send today? At a guess, we’d say close to a hundred. After all, there are 4 billion daily email users sending a staggering 370 billion emails each day. Email marketing accounts for a large number of those emails, which is no surprise given that email marketing is one of the most cost-effective ways of talking to customers. McKinsey research highlights the fact that email marketing consistently outperforms other forms of promotion with a ROI of $40 for every $1 spent.


Pay-per-click best practices: Planning, building, bidding, and beyond

Managing multiple pay-per-click (PPC) ad campaigns is tough. How tough? Well, according to PPCsurvey’s The State of PPC Global Report 2022, agencies face several major challenges: While we may not be able to soothe your clients' ruffled feathers for you, or make updates to buggy ad platforms, we can help you make your PPC campaigns run smoothly and perform better. How?


Help clients generate qualified leads with these 11 account-based marketing strategies

Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.