How to Align Your Marketing Activities With Your Customer Support During the Holiday Season
This year alone, it’s predicted that holiday retail sales will top $1.10 trillion. It’s a pivotal time for companies: bright and jolly marketing campaigns go out in a flurry and sales teams put on the pressure to get their numbers to an all-time high. But, while the increase in marketing efforts inevitably leads to more customers, it also means customer support teams find themselves spread thin.