Dale explains how you can recreate the Source / Medium Acquisition report from the old version of Google Analytics (Universal Analytics) – in Google Analytics 4 (GA4).

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00:00 ¬– Intro

00:14 – What is the Source / Medium Acquisition Report?

01:00 – Is the Source / Medium Acquisition Report available in GA4?

02:26 – Best way to view GA4 acquisition metrics

05:55 – Helpful new features in GA4

07:32 – Downsides of GA4

08:14 – Creating a custom dashboard