Taking a customer-centric approach to business is one of the best ways to develop a winning customer experience! Hear from Andrew Carothers, Digital Experience Leader @ Cisco, as he talks about the importance of brands adopting a customer-centric business approach.

You can watch this full conversation here: https://youtu.be/yc-0o00m_rU

• - Some background on Andrew - -

"Andrew is a Senior Customer Experience leader helping companies and their partners increase customer adoption and retention, improve renewals rates, and drive growth at scale through digital engagement. Builder of award-winning strategies and programs.

Extensive strategic and tactical marketing background including customer experience, digital scaling methodology, channel programs, B2B enterprise strategy, customer success, customer-centric culture, digital journey mapping, go to market planning"

• - Andrew's Links - -
• LinkedIn: https://www.linkedin.com/in/andrew-carothers/
• Twitter: https://twitter.com/ajcarothers
• Cisco: https://www.cisco.com/
• - Check out our socials - -
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Why Companies Should Take A Customer-Centric Approach to Business | Andrew Carothers, Cisco

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