8 strategies for designing a thriving knowledge base
Increasingly, customers are expressing their strong, independent selves by helping themselves and solving problems on their own. In fact, high performing customer experience teams are 76% more likely to offer self-service for just this reason, according to Zendesk’s Customer Experience Trends Report, 2020. However, simply offering a standard knowledge base portal isn’t enough—the design of your help center affects your customers’ experience with your brand.