The buying process has changed. Access to digital communication channels and endless information online has empowered consumers to take control of their buying journey. On the flip side, legacy sales software hasn’t kept up with the modern buying process—sales processes have only become more complicated. In an effort to fill the gap, companies have layered on more and more point solutions, forcing sales reps to navigate multiple tools.

Founded in 2010, Freshworks is a global SaaS firm that provides customer engagement solutions for organizations of all sizes. The firm entered India’s unicorn club (start-ups valued at or above USD 1 billion) in July 2018. The firm has grown from a 6 member team in 2010 to a 2500+ member strong company and has a dozen products under the Freshworks brand.

Collaboration skills are essential for any team and an individual’s success. It seems like a simple thing to be able to operate like a well-oiled machine, but the truth is it’s not nearly as easy as one thinks. Whether you’re already part of a team or are still building one, the question about how to get members on board and to work together seamlessly has probably come to mind.

Shadow IT – tech used in an organization that is not administered by that organization’s IT department – accounts for the majority of the cloud tech at most companies. Understandably, the risk this implies might keep a security pro up at night; Gartner estimated in 2016 that by 2020, a third of successful attacks experienced by enterprises will be on their shadow IT resources.

The end of life statement of Skype for Business Online service, made by Microsoft on 30th July 2019, was an alarming announcement for skype customers who were accustomed to using this platform. Since the term ‘end-of-life’ has confused many people, let us explain it a bit more.

Every business dreams of having countless satisfied and loyal customers. Once you’ve crossed a certain point, those people are more than just customers – they are enthusiastic promoters and brand advocates of yours, who wouldn’t dream of ever switching to another competitor. Of course, these types of customers are rare. And to acquire them, businesses have to pull out all the stops, and develop a strong focus on a critical area: customer success.