How to be customer obsessed
We’ve all heard the stories of companies going above and beyond to provide their customers with incredible support: Some of these stories are heart-warming. Some are inspiring. And some garnered good PR and attention on social media. One thing they all have in common, though: None of them is scalable. No restaurant could afford to deliver an airport steak to its entire customer base. And while giraffe bread hit the mark, it wouldn't be advisable for companies to take every branding suggestion.