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Latest Blogs

The Ultimate Guide To Agile Marketing

Agile marketing is an approach to planning, managing and evaluating market activity, based on the principles of the agile work methodology. The agile methodology was developed by software developers in the 1990s and early 2000s, and it remains strongly associated with development work. Teams at Google, Microsoft and Electronic Arts have been among its many advocates. Agile has since been adopted by teams working in other fields such as governance, civil engineering and marketing.

Customer facing roles 101: everything you need to know

Any type of career a person chooses will require developing a relevant skill set. Sometimes it’s largely a matter of gaining a pertinent body of knowledge—doctors need to learn as much about the health and medical fields as possible, for instance. People who choose to work in customer-facing roles have to learn a set of skills that are as much about honing personality traits as learning facts. Working with customers can be immensely rewarding for people who enjoy helping others.

Why customer courtesy matters (and 8 tips on how to nail it)

When someone tells you they spent hours on the phone with customer service, it’s usually a horror story. We all know the tropes of the genre—torturously long waits, endless transfers, inescapable hold music... But at Zendesk, some of our support agents take pride in their longest customer calls.

Support for ESR 5.19 is ending soon

As of October 15, 2020, Mattermost Extended Support Release (ESR) version 5.19 is no longer supported. If any of your servers are not on ESR 5.25 or later, upgrading immediately is required. With our simple upgrade steps, it takes only a few minutes. Extended Support Releases are releases that will receive backports for high severity or high-impact security fixes for the length of their lifecycle.

Creating clarity through goal setting: Five experts on OKRs

In the past six months, the world—and work—has changed dramatically. Priorities have shifted, teams that once sat together everyday are distributed, and ways of operating are different. As an organization, how do you maintain alignment between people and teams in this new environment? How do you sustain clarity about what your goals are and how to achieve them? Objectives and key results (OKRs) are one way of creating clarity in an organization.

What omnichannel really means

High performing customer experience teams are more than twice as likely as underperforming teams to be taking an omnichannel approach, according to Zendesk’s Customer Experience Trends Report, 2020. Yet Zendesk findings also revealed that only 35 percent of Benchmark companies have an omnichannel strategy in place. This gap represents a sweet spot where businesses can rise above their competition and differentiate on the basis of customer experience.

The contact center and customer service

A contact center and a call center are essentially the same thing, right? Well, yes and no. Call centers only field phone calls, whereas a contact center offers a variety of other ways for customers to reach out for support: email, chat, self-service, messaging apps, and social media. Why is it important to understand the difference? While a call center might work for your business, chances are your customers will be better served via a contact center.