A raw, unedited conversation between two 37signals' two co-founders, Jason Fried and David Heinemeier Hansson, about a recent decision they made on trying a new pricing model for Basecamp 4. They discuss the decision to try a new pricing model, some of the reasons behind the decision, the tradeoffs inherent in making a decision like this, how it only applies to new customers rather than existing customers, the value of timeboxing experiments, and a variety of other topics.