Teams | Collaboration | Customer Service | Project Management

We linked up with our Head of Digital, Dani Spires, and got the low down on how are helping organizations bring structure, clarity, and meaningful results to their AI initiatives. Now that multiplayer AI agents are embedded directly into our platform, these are the standout capabilities driving value.

Now that we've launched of, real multiplayer AI agents that work directly within our platform, it's time to introduce the three personas that most actively use Asana today: Marketing: Specialized agents built to address the specific workflows and needs of marketing teams. IT: Prebuilt teammates designed to integrate with IT operations and manage technical tasks to completion. Operations: Dedicated AI support to help operations teams streamline processes and manage project context effectively.

Most agencies and consultancies have an abundance of tools in place – and yet they still can't tell you how profitable they actually are. Why? Because when you're starting out, the priority is winning business and delivering work. Operational excellence comes later. Processes come later. The tech stack? You grab whatever works. The result is an assortment of tools that aren't joined up – and when nothing's joined up, you don't have visibility.