How to authentically embody corporate social responsibility
The concept of corporate social responsibility (CSR) originated with companies having to clean up after their mistakes. “It was born from when a company polluted a river, their corporate social responsibility program was how they offset that damage,” says Tiffany Apczynski, Zendesk’s former vice president of Public Policy and Social Impact. Today, companies are expected to take more proactive stances and resulting actions and to lead the way on important issues.