How To Use B2B CRM To Improve B2B Relationships
According to Forbes, 44% of companies focus on customer acquisition, while only 18% focus on customer retention. However, research has also found that just one bad customer experience can lead to customers leaving your services for a competitor. It’s no secret that customer acquisition comes at a cost. However, when you focus on customer retention, you can bring down customer acquisition costs significantly, as well as lay the foundation for forecastable revenue via repeat customers.