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Business intelligence tools enable quick decision-making by giving leaders access to valuable, high-quality data in real-time.

Your business probably interacts with hundreds of customers across various communication channels every day. Each interaction holds a vast amount of data regarding your customer’s concerns, expectations, and even about how satisfied they are with your service. Interaction analytics (IA) helps you analyze all this unstructured data to personalize service and avoid negative interactions. In this article, we’ll explore what interaction analytics is and how it can benefit your company.

Today, most call centers use data analysis tools to get an overview of their business processes and improve decision-making. But advanced technologies like call center predictive analytics go beyond that and can help you predict future events. These predictive insights will help you improve service quality, agent productivity, and operational efficiency. Imagine the possibilities!

So, you’ve just noticed a spike in your data. Maybe your trendline looks something like this? Or if you’ve caught it early, it might even look something like this: Now, obviously, I have no way of knowing if your y-axis represents something really good (like new customers) or something really bad (like system errors). And depending on which it is, you may be feeling a strong urge to pop the champagne or hit the panic button.

Most contact centers leverage a cloud solution to provide better customer support, boost agent productivity, and optimize workflows. A cloud contact center empowers agents with cutting-edge software solutions and automation. They have a virtual setup where a third party manages the data centers. In this article, we’ll explore what a cloud contact center is and why they’re better than traditional contact centers.

No matter how impressive your marketing plan may be or how incredible your deliverables are, a marketing campaign that isn’t keeping track of the right marketing metrics or KPIs will never be able to back up all of the good work it’s doing. Although it isn’t possible to monitor every metric, there are a few bankable ones that can be applied to all types of marketing campaigns.

Messaging has surged in popularity and become a go-to channel for many consumers since the COVID-19 pandemic. It looks like the trend is here to stay—74 percent of customers who messaged with companies in 2020 plan to continue doing so. Research also shows that 76 percent of consumers like to buy products using chat or messaging, and 72 percent are more likely to make a purchase online if they can ask questions in real-time. Google’s Business Messages enables buyers to do both.

We recently had the opportunity to speak to a student audience at Serverless Days and came up with some insights that we felt were worth sharing with a wider audience. Please take a look and let us know your thoughts @trycourier. Serverless architecture is relatively new, yet many startup developers prefer building their foundation on a Serverless framework. But what's with the hype?

It’s no secret that customer experience (CX) can significantly influence your brand image, customer loyalty, and bottom line. And with customer experience analytics, you can better understand how to improve the customer experience. You’ll gain insights into the customer’s point of view, experience, and what pain points they face with your offerings. In this article, we’ll discuss the top 3 benefits of customer journey analytics and how to analyze customer experience.