Take a moment to consider a world where people are thriving in their jobs because of A.I., not in spite of it.

The modern customer wants self-service. That’s why, over the past few years, we’ve seen companies build out robust Knowledge Bases (or Help Centers) on Zendesk and other leading customer experience platforms. Zendesk Knowledge Base solutions are team publishing libraries covering recurring topics and questions on products and services. Another way that companies provide self-serve support options is by launching customer service chatbots.

Customer experience is now shaping the way companies across the world do business. We’ve seen companies thrive based on their ability to listen to their customers’ needs and keep up with the latest trends. The latest developments in artificial intelligence (AI) provide a bounty of opportunities and possibilities for businesses to rise to the challenge, and deliver seamless, personalised, and immersive experiences for their consumers.

In a move that is set to redefine the search landscape, Google is undergoing a massive overhaul of its Search engine. Internal documents obtained by The Wall Street Journal reveal a comprehensive strategy aimed at making Google Search more “visual, snackable, personal, and human.” This transformation, driven by the need to enhance relevance and align with the evolving information-seeking behaviors of users, includes the integration of Google search AI chat.