If you work in a fast-paced business, it’s not hard to see why real-time analytics might be valuable. Being able to analyze live (or near-live) data can help you and your team react faster, and make more informed decisions in the moment. Setting up analytics and reporting systems always has the potential to cause a headache – this is especially true when it comes to working with real-time data.

Even though it’s sometimes seen as an enterprise-level business challenge, operational efficiency is a critical focus area for small to medium businesses (SMBs). Operational efficiency is about your business’s ability to deliver its products or services in an optimized and cost-effective way, minimizing waste and maximizing productivity. As a small business owner navigating growth, one of your biggest priorities has to be achieving operational efficiency.