A customer service management platform is a software platform that provides a variety of tools, information, and workflows relating to customer service and the customer experience. It goes beyond the functions of a more basic ticketing system while still offering the vital functions that those systems provide. A CSM platform will enable you to manage better relationships, boost productivity and improve the customer journey.

ITIL 4 establishes the service value system (SVS) to show “how all the components and activities of an organization work together to facilitate value creation.” This is comprised of five elements: It’s vital to understand the core principles before you can relate them to customer service, as they all play a role in the customer journey.

To improve the customer experience, business leaders should lean on proven best practices. While there are many proven ways to give customers a better impression of a business, we recommend doing the following three first: ITIL best practices haven’t historically been utilized in CSM operations or improvements. Still, frameworks like ITIL and COBIT (Control Objectives for Information Technology) have a lot of innovation and efficiency to offer within the customer experience.

B2B Customer Service can make or break a company; at the center of that service lies the customer experience (CX). But while 87% of companies believe they provide a strong customer experience, only 11% of their customer base agrees. For B2B companies, that disparity can be particularly damaging. Business customers tend to have a higher standard when it comes to service. They’re typically spending more and coming to the table with more clout than the average consumer.