As we turn the final pages of this year at Asana, we're celebrating the goals and milestones our customers achieved. To dig into these accomplishments—and explore what made them possible—the Work Innovation Lab dove deep into the nuts and bolts of how work really happened in 2023. What we've uncovered is more than just data; it's a reflection of how our customers—the very heartbeat of Asana—worked, collaborated, set goals, and achieved them together this year. View demo.

It’s crunch time for marketing teams, with 75% of CMOs facing pressure to do more with less. But in the quest to drive revenue, a great marketing plan isn’t always enough—it’s how you implement it that matters. In this article, learn how leaders can put their annual plans into action and ensure every campaign is set up to drive revenue growth, without wasting valuable time and money in the process.

The way we work isn’t working. Work is scattered, tools aren’t syncing, and teams are suffering from app overload and technology fatigue. But there’s a smarter way. With an enterprise work management platform, you can connect all organizational elements–from the smallest daily tasks to the most complex company goals—for a more integrated, seamless way of working. The challenge comes in choosing the right platform. That’s where this guide comes in.

From newspaper ads to artificial intelligence, marketing trends come and go as technology and consumer preferences change. That means marketing leaders can’t always rely on tried-and-true best practices. Instead, anticipating future trends is essential to maintain your edge and develop effective marketing strategies. 2024 is set to be more interesting—and challenging—for marketers than ever, bringing with it a wave of new technology and consumer behaviors.

Everyone loves checking things off a to-do list—but if it’s not done right, your to-do list can cause more harm than good. In this article, we offer concrete tips to help you set your to-do’s up for success, including how to effectively capture, organize, and prioritize tasks. Read on to take your own list to the next level, so you can stop worrying about misplaced notes and start checking things off.

Business quotes are a great way to empower your team to be their very best. We’ve gathered 39 inspiring quotes from successful entrepreneurs. Everyone needs a little inspiration now and then, especially in a professional setting. Your job as a leader is to motivate your team members through empowering actions and statements.

Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed.

A tech stack full of redundant tools puts employee efficiency and financial health at significant risk. Take a proactive approach and discover the steps you can take to trim, consolidate, and optimize your organization's tech stack. Organizations are grappling with an overwhelming number of tools—323 SaaS applications on average—leading to fragmented workdays and diminished productivity.

Operations leaders are at the forefront of driving innovation and fostering long-term growth. With the ever-changing business environment and current emerging technologies, it's crucial that they also stay ahead of AI in the workplace. The Work Innovation Lab, a think tank by Asana, conducted research and found that operations leaders are AI realists—they see the technology’s vast potential and acknowledge its complexities.